The epoch of 2.0

As we view the road ahead, it becomes quite clear that providing consultative type thought leadership is important. Interested to hear feedback on the following areas that can either make or break adoption of 2.0 technology. From a sales perspective our teams today understand a prospects corporate culture and their understanding of technology, however, the Rank/Hierarchy and Generational aspect of what Bloom is, becomes something new for us. Adoption of Records Management while probably more mandated, is less likely tied to your generation, where as adoption of social networking (if not mandated) is much more aligned to a generational aspect of oneself. (All things being equal. Budget, Vertical, Geographic HQ location, Current technology environment, Existing business and partner influence/relationships etc..)

4 interesting areas affecting adoption:

Culture - The culture within an organization will ultimately help predict whether or not they will be successful with a SMP and SWP.(Likewise with our existing ECM technology)

Technology - Do individual members have an aversion to it or not (Likewise with our existing ECM technology)

Rank/Hierarchy - Who will be using the technology? Senior executives or information workers? 60 laywers from a law firm may use records management but not use SWP technology, but good chance their 180 legal assistants and clerks would utilize a SWP environment. Bloom helps us drive depth.

Generational - What does Generation 'Y' prefer over Gen X? The information worker of the future will be all about access. Do not inhibit my ability to access people, business process or content. Using same law firm example as above. If those 60 lawyers are all 65 they may not use SWP/Bluefield type functionality but their assistants/clerks would. However if the lawyers are all 30-35 yrs old then it may be said that this group would embrace SWP environment ALONG WITH their clerks/assistants. UI and personalization is key.

Understanding Culture, Technology, Organizational Hierarchy and the Generational demographics within an organization helps us to be proactive in our positioning.